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Member Spotlight: Love & Science

By Whitney Yeldell
26.07.2015

Aimee Romero is a force to be reckoned with. She carries a high level of confidence in her approach to life and isn’t afraid to put in the hard work to further her ideas. She founded a digital business strategy boutique and is currently making the online world a more beautiful, efficient place one project at a time. We spoke with Aimee about entrepreneurship and the motivation that led her to start out on her own.

Ok, first — Love & Science is an awesome name. How did you come up with it?

It’s a balance between technical and emotional. When a person comes to a website, they have an immediate feeling or impression. It leads you to create a structure that is going to elicit the appropriate emotional reaction and it needs to be completely supported from a scientific standpoint. We are very data specific, and will be the ones that make you look at your analytics when you’re just trying to be cool and creative. But it’s of critical importance to us because we want to see longevity. And we want to see results beyond the unveiling of a project. We want to see that excitement continue and be built upon years and years of time.

Tell us more about what you do.

We do digital strategy. In essence, we make sure that your business goals and your audience goals are aligned online and we work to optimize that in every way. That includes search engine optimization, content strategy information architecture and conversion rate optimization because that’s almost always going to be the critical metric that everyone cares about.

If you were to hide from the madness of the day, where could one find you?

I think the things that make me happy are making stuff.  I love reading and I draw a lot of inspiration from books, literature and just the visuals created by someone else’s words. And I think for people in digital, it’s just a really good feeling to complete a project in a day and to be able to say this is something I have thought about, created, completed and shared. It can be hard to be on the computer for ten hours and then try to get on again when you return home — you need space to be away.

You’re an entrepreneur. What gave you the confidence to start?

In some ways it may be ignorance. I was home-schooled and finished calculus before I began high school. Growing up, there was no sense that something was too hard or you couldn’t do something. I didn’t even know that was an option. It really instilled a confidence in me. Even in school, I could just be me. I would do weird stuff, like wear what I want — but since I did it with such confidence and recklessness, no one cared.

I also handpicked my team. The people around me are excellent at what they do and better than me. It’s very easy to defer to them if I know they care about it like I do. And I’ll still challenge ideas and want my ideas to be challenged. If someone else can vet my ideas further and ask me things I hadn’t thought about, I mean, that’s exactly what I want out of life.