At Center 615, our coworking community is home to businesses helping shape the future of their industries, and X Agency is a leader in those pursuits. Founded by Darwin Liu in 2017, X Agency is a performance-focused digital marketing firm that helps e-commerce, B2B, and nonprofit organizations grow revenue, improve ROAS, and achieve measurable business results.
As digital marketing becomes increasingly competitive and AI-driven, X Agency has built a reputation for helping clients scale smarter through full-funnel strategy, advanced optimization, and data-backed decision-making.
We sat down with the leadership team to learn more about their expertise and what drew them to Center 615 in East Nashville.
How Long Have You Been at Center 615?
Since April 2024.
What Drew You to Working in Digital Marketing in the First Place?
Darwin (our CEO) started our agency back in 2017 after working in digital marketing for years and wanting to break out of the “best practices only” mindset. He figured out strategic ways to operate within the channels to give clients recommendations driven with their benefit in mind, not the platforms.
What Is Your Favorite Thing About What You Do?
Learning about different businesses and people’s stories, helping them grow their brand, and seeing the direct beneficial impact marketing-driven growth has on the lives of our clients and their employees.
What Have Been Some of Your Biggest Challenges in Business and Life?
The highs and lows in sales.
What’s Your Favorite Amenity Center 615 Offers?
The new library is beautiful and functional! The shared workspaces, ginger shots, hospitality, coffee, and meeting people are all wonderful.
Do You Have a Favorite Meeting Room at Center 615?
What Do You Think About the Weekly Ginger Shots?
They’re awesome, the spicy fuel that we need mid-day.
What Are Some of Your Favorite Places to Visit in East Nashville and the Surrounding Area?
We love Shelby Park, Waymore’s rooftop, Eastside Bahn Mi, Five Points.
X Agency reflects the forward-thinking business community we’re proud to foster at Center 615, and we’re very excited to see what the future holds for this incredible team.
Interested in joining a coworking community built for ambitious businesses and creative professionals? Book a tour today and discover what makes Center 615 one of East Nashville’s most popular places to work.
